Guiding ethical excellence in massage and bodywork standards.
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Who I Am
James O’Neill is a seasoned leader and a passionate advocate for integrity within the wellness and therapeutic industries. With over 30 years of hands-on experience and administrative leadership, James has helped shape the modern landscape of massage and bodywork standards. From his humble beginnings as a certified practitioner, he has risen to become an influential voice for ethical reform, provider protections, and international certification excellence.
His journey through healthcare, wellness, and professional education has made him a cornerstone figure in the International American Massage & Body Professional (IAMBP). James’ leadership is marked by inclusiveness, high standards, and tireless advocacy for therapists around the world.
Career Highlights:
What I Stand For:
My Recommendations for Future Professionals:
The mission of the International American Massage & Body Professional (IAMBP) is to advance the global credibility, protection, and empowerment of massage and bodywork professionals. Through standardized certification, robust ethical training, and community-building efforts, IAMBP works to elevate practitioners into respected, protected, and properly recognized professionals in their fields.
We believe every massage therapist and bodywork specialist deserves a framework that honors their work, protects their integrity, and opens doors to professional growth. IAMBP’s mission is to offer that foundation — worldwide.

Our vision is bold and inclusive: To become the most trusted international council for massage and bodywork standards. We imagine a world where every professional therapist has access to education, safety, legal protection, and cultural dignity. A world where ethical touch is universally valued as a pillar of holistic health.
IAMBP envisions an era where the healing arts are no longer marginalized, but positioned at the forefront of personal care, wellness recovery, and global healthcare collaboration.
The International American Massage & Body Professional (IAMBP) Council serves as the regulatory heart and ethical compass of our organization. Composed of educators, certified therapists, and advocates, the Council is dedicated to ensuring safety, respect, and professionalism across the wellness space.
Access study tools and real-world resources to thrive in class and confidently begin your massage therapy journey.
FREE
Enjoy liability protection, 50+ career benefits, and continuous professional recognition through IAMBP membership.
Graduate: $89 | Pro: $235
Strengthen your programs, expand your reach, and access tools that prepare both faculty and students for long-term success.
Only $100 – includes school insurance!